View Steve McFarland's profile on LinkedIn

>> Resume (MS Word)
>> Resume (PDF)

Samples

Consumer (PDF)
Healthcare (PDF)
Financial Services (PDF)

Demo Reel

demo animation

Technical Skills

Proficient in the following languages and applications: Working knowledge of:

About

A trained journalist, I possess a unique blend of technical and creative skills that have been honed in community boardrooms, advertising strategy sessions and Wall St. trading floors. Recent positions have ranged from hyper-local online journalism to content management and copywriting roles with international financial firms.


Hiebing

Advertising Copy

eastpak.html#ads
Fruitopia Naming Project Kalahari Waterpark Resort Eastpak Backpacks Nicolet Biomedical Network222 Office Development

Citigroup

Corporate Communications

LaBranche

Sharepoint Development Dress For Success Environmental Communications LaBranche Corporate Web

Citi Intranet

Department Portal

With a staff dispersed across the Northeastern United States, Citi Realty Services relied on Sharepoint sites to keep our team members up-to-date with news from across the region.

Role: Web designer, photographer, writer

Property Profiles

Citi Realty Services is responsible for 15 million square feet of office space, however tenant communications was often overlooked. I created a series of Property Profiles that detailed building and neighborhood highlights, while also providing a centralized location for key documents relevant to any Citi employee.

Sustainability Site

In 2007 Citi announced a commitment of $50 billion towards Green initiatives. To Citi Realty Services this meant changes in the way we managed office space and branches. It also meant a lot of good work across the region that needed to be communicated.

B61 Productions

Community Journalism

Created concept and content for online news site for Red Hook, Brooklyn - a waterfront neighborhood undergoing rapid gentrification. Featured in articles at Money.CNN.com and TimeOut New York.
Dredging the Channel Books and Basketball Waterfront Development Added Value Youth Program