AboutA trained journalist, I possess a unique blend of technical and creative skills that have been honed in community boardrooms, advertising strategy sessions and Wall St. trading floors. Recent positions have ranged from hyper-local online journalism to content management and copywriting roles with international financial firms. |
HiebingAdvertising Copy |
||||
 |
 |
 |
 |
 |
| Fruitopia Naming Project | Kalahari Waterpark Resort | Eastpak Backpacks | Nicolet Biomedical | Network222 Office Development |
Nicolet BiomedicalNicolet is a world leader in neurophysiological diagnostic and monitoring instrumentation, committed to providing innovative solutions for electromyography (EMG) and evoked potentials (EP).Translation: they make really cool stuff that helps people.
Audera Tradeshow SignageEarly detection of hearing impairment in infants is vital to language development. Audera provided doctors with the most accurate screening available.
Motovate Sales BrochureAs the writer for the brochure below, I had the opportunity to not only name a breakthrough product (Motovate), but also a new category (EMG Gameware). Motovate employed common video games like Solitaire to help brain and spinal injury patients learn how to move again.
|
CitigroupCorporate Communications |
LaBranche |
 |
 |
 |
 |
| Sharepoint Development | Dress For Success | Environmental Communications | LaBranche Corporate Web |
B61 ProductionsCommunity JournalismCreated concept and content for online news site for Red Hook, Brooklyn - a waterfront neighborhood undergoing rapid gentrification. Featured in articles at Money.CNN.com and TimeOut New York. |
 |
 |
 |
 |
| Dredging the Channel | Books and Basketball | Waterfront Development | Added Value Youth Program |