View Steve McFarland's profile on LinkedIn

>> Resume (MS Word)
>> Resume (PDF)

Samples

Consumer (PDF)
Healthcare (PDF)
Financial Services (PDF)

Demo Reel

demo animation

Technical Skills

Proficient in the following languages and applications: Working knowledge of:

About

A trained journalist, I possess a unique blend of technical and creative skills that have been honed in community boardrooms, advertising strategy sessions and Wall St. trading floors. Recent positions have ranged from hyper-local online journalism to content management and copywriting roles with international financial firms.

Hiebing

Advertising Copy

eastpak.html#ads
Fruitopia Naming Project Kalahari Waterpark Resort Eastpak Backpacks Nicolet Biomedical Network222 Office Development

Citigroup

Corporate Communications

LaBranche

Sharepoint Development Dress For Success Environmental Communications LaBranche Corporate Web

Dress For Success

Proposed and implemented a "Dress For Success" clothing drive to benefit unemployed women in Queens. Communications included poster, web/email messages and elevator announcement.

Role: Copywriter, designer, photographer

B61 Productions

Community Journalism

Created concept and content for online news site for Red Hook, Brooklyn - a waterfront neighborhood undergoing rapid gentrification. Featured in articles at Money.CNN.com and TimeOut New York.
Dredging the Channel Books and Basketball Waterfront Development Added Value Youth Program